Main Goals:
Branding: Develop a new logo that embodies the modern, clean, and approachable image of the Smile Ave brand, ensuring it appeals to a broad audience while conveying a sense of professionalism and trustworthiness.
Branding: Develop a new logo that embodies the modern, clean, and approachable image of the Smile Ave brand, ensuring it appeals to a broad audience while conveying a sense of professionalism and trustworthiness.
UI/UX Design: Work on designing the website's user interface, focusing on a seamless experience that allows visitors to easily access information about products and services. Prioritized clear navigation, accessibility, and visual appeal.
First I had a meeting with my client to understand her expectations, and then I developed a mood board putting together some design principles and her ideas.
The second step was to develop her visual identity. The client had clear wishes: to have a tooth in her logo. After brainstorming some ideas, I niched down to these two options of logo. The first one more luxurious, and feminine; while the second one was more modern and approachable.
After some changes, the client had decided to go with the second option because of her target clientele
The project successfully created a cohesive and approachable brand identity for Smile Ave, with designs that resonate with their target demographic. Here is a social media carousel I created for them.
After finalizing the visual identity, it was time for our second milestone: the website. Using Figma and Wix, I developed a user-friendly landing page to showcase my client's work and land potential clients.
You can check the website, pressing here
And if you liked this project, feel free to click the link below to talk to me!
